STUDIO DEVOCO

[—01] ABOUT

A studio of one. Built on attention.

Devoco is run by Margarita Demina. The studio takes a small number of projects per year — typically a brand identity and the digital product that lives inside it, built end to end.

The work begins in writing — what the brand stands for, what it refuses, who it is for — and ends in finished systems: visual identity, packaging, web and mobile product, art direction. There are no second teams and no parallel chaos.

The practice has its own register — editorial, deliberate, quiet. Restraint is the method; coherence is the deliverable.

[—02] HOW WE WORK

Async, in writing.

The studio works asynchronously. Briefs, decisions, and approvals happen in writing — not in calls. This is not a side note; it is the operating model.

Async work makes room for thinking. Drafts can be revisited, decisions can be reread, the brief stays a document instead of dissolving into a conversation. The result is a clearer position, faster delivery, and fewer interruptions on both sides.

Calls are reserved for the rare moment where written exchange isn't enough. They are the exception, not the format.

[—03] PRINCIPLES

How I work.

— 01

Strategy first.

Strategy comes before visuals — for a small business or a heritage house alike. The first artefact is always a written argument — what the brand stands for, what it refuses, who it is for. Visual work follows that, not the other way around.

— 02

Systems, not artefacts.

A logo is the smallest visible part of a system. I build the grid, the type scale, the tone, the motion language — so the brand can speak across surfaces I will never touch.

— 03

One project at a time.

Studio of one means full presence. I take on a small number of projects per year, and each gets the entire attention of the studio. No second teams, no sub-contracted work, no parallel chaos.

[—04] WHAT THE STUDIO DOESN'T DO

Refusals.

  • No retainer agreements. Each project is a fixed engagement.
  • No logo-only commissions. Identity work begins at full systems.
  • No real-time collaboration. Async, in writing, by default.
  • No spec work or unpaid pitches. Proposals follow paid discovery.

[—05] PORTFOLIO NOTE

The portfolio is selective. Some active engagements are not published due to non-disclosure agreements. The work shown represents directions the studio is open to taking on, across categories where its position fits.

NEXT STEP

If the practice fits what you're building, let's begin in writing →